maru

visual identity is based on the metaphor of a ghost network,an invisible digital layer that runs through the urban landscapeand connects all its elements,data, infrastructure, people and processes.this network symbolizes a complex yet structured system of interactionsthat ensures the stable functioning and development of the city.the ghost network represents an invisible presencethat is felt through the rhythm and logic of systems.it reflects the principles of digital twins,careful observation, analysis and transparency.the network does not interfere with processes directly,but makes them understandable and predictable,helping to reveal connectionsand support data-driven decision-making.