lokacia

is a platform for finding and renting locationsfor shoots and creative projects across kazakhstan.every one of them begins with the same question, where.the identity answers it with a pointer, a warm gradientand a condensed wordmark that follows the brandfrom searching and booking to creating.

white pointer icon on a pink, orange and violet gradient, with the lokacia name above and "аренда и поиск локаций" below
colour palette: pink, orange, violet, dark violet and pinky pink with hex, rgb, cmyk and pantone values
Pragmatica Condensed in regular and bold, with the line "Ready. Set. Create."
the line "everything starts with where" on the lokacia gradient
lokacia wordmark in violet with "аренда и поиск локаций" on pale pink
street poster reading "search. book. create." with a sculptural interior and the lokacia wordmark
two posters: a photo shoot on a white background, "find where, book now", and a model on the gradient, "выбери свою локацию"
lokacia business card, the gradient wordmark on the front and contact details on the back
lokacia website: a search bar surrounded by floating location photos, on orange
app icon with the pointer and a notification badge, next to a browser tab with the lokacia favicon
violet t-shirts, the wordmark in orange on the back and the pointer on the chest
closing slide on the gradient reading "raqmet"

credits

lettering
Assylbek Umurzak
graphic design
Aisulu Shakenova